6 Ways IoT Can Enhance and Expedite Your Retail Business
The potential of retail in our digital age is staggering—that said, the industry is aware of its issues and drawbacks. Digital technologies like IoT can break the wall between brand, product, and customer. Many brands have already started turning to IoT in retail and might grow to $94.44 billion through 2025. What opportunities does technology have to offer? Are there any successful IoT use cases in retail? This post will answer these and other questions and gives a complete rundown of IoT implementation in retail. Personalized Communication The IoT makes a good case for advancing communication between a customer and a retail brand. IoT sensors can trail down a customer’s behaviors and share insights with the marketing team. Content teams will be able to generate segment-specific personalized content. It would help a shopper to find the product they are looking for, get tips and advice, or introduce a friend to the store. Image Recognition Retail is a complex business with moving...